Digital Marketing-
Content Market Strategist

RDMI is looking for a content strategist  who can plan, manage and execute a brand’s content strategy across various marketing channels.

Apply for this position.

Experience : 5-7 Years

Job Description

Requirements:

  • Excellent copywriting skills to be able to plan, direct, design, and edit content that get results. 
  • Able to determine how content should be packaged for new and existing consumers to induce them to take business actions.
  • Able to determine the best distribution channel to deliver content to your audience.
  • Should have experience in handling and strategizing marketing campaigns.
  • Able to plan how your content can get customers to buy your product or service and thereby earn revenue.
  • Able to handle several types of projects and people regularly
  • Good analytical abilities to spot patterns and trends in content marketing data
  • Team-building skills
  • Having a keen interest in organizational goals and targets
  • Having a keen interest in organizational goals and targets
  • Leadership qualities
  • Pressure handling capabilities

Responsibilities:

  • Performing exhaustive research to gain in-depth knowledge of all customer personas
  • Performing extensive research and analysis on consumer thoughts and trends.
  • Creating specifications and content appropriate for the brand's customer personas.
  • Strategizing content pillars and sub pillars
  • Planning the editorial calendar and content proposition.
  • Collaborating with content management teams, creative teams, and writers to implement the strategy.
  • Overseeing writing style and tone for all content.
  • Developing content governance guidelines for tone, style, and voice of all content, and ensuring they are followed.
  • Developing editorial strategy, so content is consistent across all delivery platforms.
  • Conducting periodic content audits
  • Tracking and calculating content ROI.
  • Ensuring that content strategy meets business objectives.
  • Strategizing and improving content delivery and promotion.
  • Analyzing content marketing strategy to evaluate whether it's working or not.

What we offer

Unlimited learning and growth opportunities

A collaborative and cheerful work environment

Exceptional reward and recognition policy

Outstanding compensation

Work from Home for Highly productive & disciplined employee

Flexible work hours

Opportunity to make an impact as your work will directly contribute to our business strategy.

RDMI strives to improve the diversity of our teams to better serve our diverse global audience.

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