Writer-
Inbound Marketer

Experience : 3-5 Years

Job Description

Requirements:

• Previous experience in marketing management for (x) year
  
• Excellent communication and interpersonal skills
  
• Creative thinker and problem solver
  
• Efficient organizational and time management skills
  
• Data-driven and research-oriented
  
• Proficiency in marketing automation and blogging software features 
  
• HTML/CSS, Adobe Creative Suite hands-on experience is an advantage
  

Responsibilities:

• Build and manage a rich content/editorial calendar that attracts a qualified audience (including blog posts, whitepapers, eBooks, reports, webinars, infographics, etc.)
  
• Creating, managing, and executing multi-channel marketing campaigns leveraging SEO, social, inbound marketing, email, mail/print campaigns and events to drive customer acquisition
  
• Optimize marketing automation and lead nurturing processes through email, content, and social channels
• Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and convert customers
  
• Conducting customer, competitor, and product research
  
• Create monthly reports containing a robust description of monthly activity, suitable advice and recommendations and a clear summary of performance against the key performance indicators and metrics 
  
• Propose new and improved inbound marketing campaign ideas.